Joshelle Jackson has always embraced a life full of creativity among the many people that mean the world to her. When she welcomed her gorgeous daughter in 2013, little did she know that her world was going to be turned upside down.
What was meant to the most precious time in her life felt anything but joyful. She had only recently moved to Atlanta, GA, and missed her family. Postpartum depression invited itself instead and tried to move in for good.
That’s when Joshelle discovered conscious moments of self-care and me time as a way to regain her sense of self and unearth the sense of fulfilment that makes motherhood so worthwhile.
Retro Elle started as a passion project to share the power that natural beauty and aromatherapy products can hold as part of a conscious self-care routine with other women. The Retro Elle range is aimed at the busy, modern woman who juggles many demands and wants to make herself priority with a glorious range of natural products by her side.
Spring 2021 will see the exciting launch of Little Retro, a skincare range determined to teach the next generation of fabulous women about the importance of self-care at a young age.
When Joshelle’s not running her business or working as a full-time social worker, she tracks down hidden gems for her new family home, chases her favourite food trucks through Atlanta and creates viral videos for her DIY Home Decor YouTube channel, ElleToshea.
Victoria Ferguson is no stranger to overcoming adversity but has intentionally carved a successful path for herself, her teenage son and her skincare brand, East 29th.
After unexpectedly becoming a single teenage mom, Victoria had to juggle raising her son with finding her calling in life. She quickly settled on her true passion and, with a 5-year old in tow, graduated as a makeup artist from Blanche Macdonald School for Makeup Artistry. After working on music videos and with modelling agencies in Seattle and New York, she quickly found high-profile work with Cirque Du Soleil and three seasons of the TV show The Good Doctor.
As an industry expert, Victoria has always been passionate about a natural skincare routine and loves researching natural ingredients that promise results and a naturally confident off-screen appearance. When COVID-19 hit in early 2020 and shut down the entire entertainment industry, she took matters in her own hands and put the finishing touches on her new skincare range, East 29th.
East 29th champions minimalistic and essential skincare products that rely on natural ingredients such as Lemon Rind Extract. All products within the range are vegan, non-GMO and cruelty-free for a world where skincare goes hand-in-hand with self-care.
Victoria’s idea of self-care is a quiet moment where she can forget about the many demands of life and practice her passion for writing and watercolour painting.
For French-born designer Anne Harrill, the Océanne journey started 10 years ago in the spare bedroom of her house.
She had just made the move across the Atlantic Ocean to Cleveland, OH. Hand-crafting beautiful jewelry originally started as a hobby years earlier, but suddenly became a way to help her settle into her new life far away from friends and family in France. Selling her evocative creations at art shows and local festivals meant Anne quickly became a part of the local art scene where she found her calling.
Fast forward to 2020 and what used to be a way to help the local Cleveland community to precious, lasting memories has turned into much more. Today Océanne is a breathtaking line of minimalist modern jewelry, apparel and curated gifts that Anne, now a mom of 2 beautiful kids, co-creates with her incredible team of women-makers. Her brick-and-mortar studio and shopfront is where the stunning creations take shape and she still connects with the local community through workshops. The Océanne goodness is available across the US via the online store and an amazing network of national stockists.
Her charming French accent isn’t the only thing that surprises many. Anne finished a counselling degree but never used it. And you can talk all things Océanne and jewelry with her in three languages. Take your pick.
Michelle Lee, Founder of skincare brand Maskeraide, has taken it on herself to prove that taking better care of your skin can be effortless and fun. It’s not surprising that millennials, hard-working moms and skincare newbies love trading skincare overwhelm for the playful convenience of Maskeraide sheet masks.
Growing up in South Korea, Michelle was introduced to the secrets to flawless skin by her self-declared skincare addict mom who took her beauty rituals very seriously. After settling with her husband and two young kids in Toronto, Canada, Michelle quickly discovered that the global phenomenon of K-Beauty, and Korean sheet masks in particular, was largely unknown among her newfound group of local friends. It wasn’t long before Michelle set her sight on filling that void.
Maskeraide was born as a way to create cruelty-free K-Beauty skincare that’s fun focused and skin serious. All products are designed in Canada and made in Korea as the perfect solution for sensitive skin.
Michelle always dreamed of working in the fashion industry until her deep-rooted passion for skincare simply got the better of her. Quietly she’s the first one to admit that high-end fashion and designer brands still hold the key to her heart.
Jill Shephard was born and raised as a farmer’s daughter in the middle of nowhere somewhere in Kansas. Little did she know that an untamed childhood that encouraged a love of adventure, the outdoors and a curiosity for entrepreneurship would eventually lead to big things.
The Ruff House Print Shop started as Jill’s creative and entrepreneurial outlet in 2009. That’s when she bought a 1915 antique letterpress, quit her designer day job and started her letterpress product range to celebrate all those treasured childhood memories as well as small-town values and positivity.
Jill never ventured too far and today calls Lawrence, KS, home. Nowadays, she divides her time between being a wife and mom to two daughters and running a design and print studio that doubles as a brick-and-mortar gift shop. Her best-selling range of gifts and stationery is available in over 600 independent stockists globally as well as Anthropologie and Paper Source.
When Jill’s not running her letterpress empire, you’ll find her holding on to every last ray of summer in a pair of flip flops or going on a serious hiking trip in the great outdoors - in a pair of proper hiking shoes!
RVPottery Founder, Rachel Vandivort, has a deep-rooted love for clay that she discovered while studying a Studio Arts degree at Belmont University in Nashville, TN.
It wasn’t long before she took the plunge and RVPottery became her creative and professional outlet. That’s where she keeps perfecting her signature style as a functional potter and continuously reinvents her craft with stunning pottery for the contemporary home.
For Rachel, it’s all about creating unique pottery that makes everyday life that little more beautiful. All pieces are hand-thrown, trimmed, glazed and fired at her RVPottery home studio in Dickson, TN, and come with a sense of confidence that only handmade pottery can pull off.